Engineering leader, hospitality tech founder, and lifelong problem-solver based in Portland, Oregon.
I’ve spent more than 15 years designing, building, and scaling cloud-native systems in the hospitality industry. My focus has been on revenue management, SaaS platforms, and, more recently, AI-powered forecasting tools.
In 2012, I co-founded Revcaster, a real-time hotel pricing intelligence platform that helped thousands of hotels make smarter rate decisions. We processed millions of data points every day and earned a #1 customer rating on Hotel Tech Report. In 2015, Revcaster was acquired by The Rainmaker Group, where I led product integration and expansion across their platform.
Today, I lead engineering at Best Western Hotels & Resorts, helping modernize mission-critical systems used by more than 4,500 properties worldwide. I serve as Senior Engineering Manager, guiding cross-functional teams that deliver high-impact software. One of our flagship projects is BestRev 2.0, an AI-powered forecasting tool supporting better revenue decisions across the brand.
I also founded Wise Revenue Management (Wise RM) to keep pushing innovation in hospitality analytics—building custom APIs, serverless platforms, and real-time data tools for hotel operators of all sizes.
Over the years, I’ve been fortunate to receive recognition for this work, including HSMAI’s Top 25 Extraordinary Minds in Hospitality Sales & Marketing for Revcaster.
Built a real-time hotel pricing intelligence platform acquired by The Rainmaker Group; #1 rated on Hotel Tech Report.
Senior Engineering Manager leading modernization and AI-powered forecasting initiatives used by 4,500+ properties.
Founder of Wise Revenue Management, building APIs, serverless platforms, and real-time analytics for operators.
HSMAI Top 25 Extraordinary Minds in Hospitality Sales & Marketing for work on Revcaster.
At heart, I’m a builder. I still write code, design systems, and stay deeply involved in the work. I believe great engineering leaders contribute directly and understand the full stack.
Lately: agentic AI architectures, serverless systems, and developer-friendly infrastructure.
My most important job is being a dad. My son Alex is the reason I advocate for autism research and awareness. Our family joined the SPARK for Autism project, which gave us life-changing answers about his condition (Baraitser-Winter Syndrome). Sharing our experience helped us find the right care and gave us a way to support other families going through similar challenges.
When I have free time, you might find me:
A few places where my work and story have been featured:
“Revcaster will further optimize revenue for hotel operators,” — Daniel Wise
This article announces the acquisition of Revcaster by The Rainmaker Group and includes my perspective on how the platform integrated with larger enterprise tools in the hospitality sector.
“Using our competitive data to evaluate and forecast market rates and trends...”
A spotlight on how My Place Hotels adopted Revcaster for real-time rate shopping and revenue forecasting. I share how we helped them launch with pricing strategies built from day one.
Awarded one of the Top 25 Minds in Hospitality Sales, Marketing, and Revenue Optimization for innovative work on Revcaster and real-time pricing intelligence.
“Not only are we able to help our son, but others who are facing a similar diagnosis,” — Megan Wise
This KATU News article shares our family’s experience with the SPARK for Autism research project, how we discovered Alex's rare genetic diagnosis, and what that’s meant for our journey.
If you’re working in hospitality tech, building with AI, or creating better tools for real-world users, I’d love to hear from you.